Company News, Packaging News

L’Oréal Hong Kong Launches Cross-Brand Recycling Program

Kiehl’s, Lancôme, L’Oréal Paris and more will be accepting used product containers at their stores.

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By: TOM BRANNA

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L’Oréal Hong Kong  is kicking off a cross-brand  recycling  program with its 13 beauty brands. This month, Kiehl’s, Lancôme and L’Oréal Paris will be taking the lead in accepting used product containers at their stores. By the end of Q2 2021, the program will cover the group’s other 10 beauty brands in Hong Kong, contributing together to Hong Kong’s sustainable development through joint effort of the brands. Partnering with local environmental social enterprise V Cycle, beauty packaging which...

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